Newsletter Campaign
Email sent out to a group of subscribers with relevant information that may interest your customers or potential customers. Email address capture pages can be placed on your website as a technique to keep communication with your site visitors and as a means to "warm" prospects to the idea of using your product or service.The advantage of using email newsletters to acquire your visitor's email addresses is that subscribers then expect to receive and welcome regular messages from you and your business. If you write informative newsletters they will view your business as a primary source of knowledge and are more likely to contact you first when they are prepared to make a purchase.
Email newsletters that are informative, convenient, and timely are ofter preferred over other media. Email newsletters continue to be one of the most important ways to communicate with customers on the internet. Newsletters build relationships with users and alos offer users an added social benefit in that they can forward relevant newsletters to friends and colleagues.